Like any start-up, Powwownow needed to make lots of impact with only a very limited budget. Unlike most start-ups, they had Base One Interactive on their side.
Did you know that the average chocolate bar contains eight insect legs? And did you know that if you scuff your feet for long enough, your finger will explode? And did you know that using facts like that to grab people's attention gives you an extremely effective platform for banner advertising? Well now you do.