Saab is one of the world's best known car brands. Founded in Sweden in 1937, the company began in aircraft manufacture but is now best known for its cars, which are distributed through a worldwide dealership network and have gained a reputation for high-quality engineering and advanced design.
Saab have been a client of Base One Interactive since 2000. In that time, we've developed a variety of projects including a series of web solutions for their UK-based dealers, a complete dealer extranet system, global e-brochures and a sophisticated online finance quotation system.
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 Available only in black, the Saab Turbo X is a limited edition Saab 9-3 that has to be driven to be believed. The problem was that there's no room for test drives at exhibitions. Our response was to design an intuitive, touch-screen interface that offered a dynamic user experience in keeping with such an extraordinary vehicle. Until they get their hands on one for real, that is...  |
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 A company like Saab builds up a sizeable collection of video content after a while: educational clips, celebrity testimonials, and of course, those ads that everyone's been talking about. Trouble is how to display them. Base One proved we can rise to a technical challenge just as well as creative challenges, and developed a robust, lightning-fast platform for streaming, whether via exhibition touch screens or direct from the BioPower website. Over a million viewers can't be wrong.  |
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 iNews is a desktop application that represents a new way of regularly talking to hot prospects and customers - rather than fill their inbox with emails, they receive rich interactive communications direct to their desktop, via this innovative interface.
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 Base One Interactive designed and built websites for over sixty-five Saab Dealers using our Nest CMS system. We also manage and support all the dealers, refreshing site content on a weekly basis.  |
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 The Move Your Mind Forums are a series of thought-provoking events, bringing together exceptional people from the British Asian communities to join in lively debates and facilitate networking opportunities. Among the guests are inspirational figures of national and international repute from the fields of commerce, sport, arts and the media. Base One Interactive built the event response site, using a rich Flash experience to reflect the stature of the events, which is now expanding into a community in its own right, complete with Podcasts, Video, and a lively forum.  |
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 Saab Comms an extranet forming the backbone of Saab's internal marketing systems, communicating all internal marketing activity to all internal staff, dealers and agencies, and providing access to all Saab systems from one central portal. Accompanying Saab Comms is Saab iComms, a desktop application that alerts users to new content within the Saab Comms extranet that is relevant to their role, with tailored reminders on when they need to take action.
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 The best online brochures there are... in our humble opinion. Rather than repurposing printed brochures for download, which often renders them unreadable, we created downloadable personalised PDF eBrochures, complete with innovative interactive features, all of which are more readable and printable.  |
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 To support the launch of Saab BioPower and consolidate their position as pioneers in environmentally friendly car manufacturing, this dedicated site was developed to inform people of the issues surrounding biofuels and Saab's involvement. A desktop application was also developed to keep prospects up-to-date on news and developments around this hot topic, entitled BioNews.  |
