Base One is a long-term member of E3, a pan-European association of business-to-business agencies, created in 1981 to help national agencies to develop international campaigns, by sharing their combined creative, technical and cultural knowledge. All member agencies are invited to pitch for E3's creative work.
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 Our idea was to create a website that was also a shop window. Passers-by would see furious activity within E3 - and want to go inside. Once on the inside, they would be able to experience it for themselves. In turn, they would be able to use the power and expertise of E3 themselves - and therefore have E3 on the inside.  |
