What is Pay Per Click Advertising?
Pay Per Click (PPC) advertising is essentially an auction in which website listings are positioned according to how much you are prepared to pay. You only pay when a potential customer actively expresses an interest by clicking through to your site - the amount you then pay is called the Cost Per Click (CPC).
That's the basic definition. Now, what's the benefit?
Simply put, Pay Per Click advertising allows you to track the performance of your campaign in great detail. You can even tell which keywords are giving you direct conversions from clicks and views into sales or other results. You can also target and track results for specific countries and regions or even a specific city or area.
Generally speaking, search marketing with PPC allows you to target hundreds of thousands or even millions of potential viewers across multiple networks. And since 80% of web surfers are using search, they're already on the lookout for your product.
The major pay per click advertising suppliers in the UK are:
