
For an industry heavyweight like Symantec, nonstop digital marketing to multiple audience segments is the norm - but the pace and scope are hardly normal. Symantec partnered with Base One to keep their digital communications as fresh and impactful as they are useful. Our mission: pair ingenuity with speed to deliver the goods. We're enjoying the ride.
Hot on the heels of the Endpoint Protection channel campaign, Base One developed a web launch targeting end users, complete with information portals and a Virtual Event that gives the end user control of the show. Our sly Finger Athletics viral game puts dexterity to the test while promoting Endpoint's productivity benefits. Download full case study here.
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Introducing Symantec TM Endpoint Protection 11.0 to the global channel (distribution and sales) market required a massive launch, spearheaded by integrated email and online campaigns. Base One created dynamic campaign visuals, a comprehensive product information site, and a Superhero Showdown viral game to get the channel excited about The One Solution. Download the full CaseStudy here. |